Posts Tagged: communications
The first stop on country music artist Michael Peterson's whirlwind tour of San Joaquin Valley agriculture today was the Kearney Agricultural Research and Extension Center, where he enjoyed fresh fruit produced by local farmers and was introduced to the science behind the California agricultural industry's tremendous success.
Peterson was a member of 4-H as a youth in eastern Washington. That early exposure to agriculture, he said, may have planted the seed that developed into his current affinity for the farming industry.
Peterson brings a measure of celebrity to the effort to share the message about California agriculture. His country music debut album in 1997 produced four hit singles, “Drink, Swear, Steal and Lie," "From Here to Eternity," “Too Good To Be True” and “When the Bartender Cries.” He was named Top New Artist of 1997 by Billboard and Radio & Records and honored as Country Weekly's Male Newcomer and Gavin's Artist to Watch in 1998.
More recently, Peterson has been active in youth development and veterans' programs. He presents a school assembly called "Tag, You're It," which blends illusions, humor, interactive multi-media, audience participation and the power of the internet to help improve test scores and boost high school graduation rates. He has also traveled to Iraq several times to perform for the troops and is creating a music project for the Military Child Education Coalition.
Peterson said he was impressed by his visit to the Kearney Agricultural Research and Extension Center.
"I never thought about the science part, on this level, being so important in agriculture," he said. "Thank goodness y'all are here."
In the video above, Michael Peterson expresses esteem for California agricultural science. For a transcript of the video, please email firstname.lastname@example.org.